Corporate Fundraising
Designing partnership propositions, identifying aligned corporate prospects and supporting cultivation through to multi-year commitments.
Corporate fundraising has changed. The era of logo-on-newsletter sponsorships is largely over; what businesses now look for is genuine alignment with purpose, measurable impact and a partnership their own people can be proud of. Done well, corporate income is strategic, multi-year and reputation-building. Done badly, it absorbs disproportionate time for unpredictable returns.
KA Consultancy helps purpose-led organisations design corporate propositions that businesses actually want to engage with — and build the pipeline, materials and relationships to convert them.
Who this is for
- Charities and social enterprises ready to move beyond ad-hoc corporate donations.
- Organisations whose mission has clear alignment with one or more commercial sectors.
- CEOs who want corporate income as a long-term pillar rather than a side project.
- Teams holding existing corporate relationships that need stewarding, deepening or renewing.
Common challenges we see
- —Propositions written from the charity's perspective rather than the business's.
- —Pipelines built on warm contacts alone, with no systematic prospect research.
- —Difficulty articulating the social value or ESG narrative a business will report against.
- —Weak account management leading to one-year partnerships that don't renew.
How KA Consultancy helps
We start by understanding your distinctive offer — the assets, brand, expertise and impact a business would be buying into. From there we build a tiered partnership menu, an outreach pipeline matched to your sector strengths, and the materials needed to move conversations from interest to commitment.
Throughout, we work with you on the relationship craft: how to open conversations with senior decision-makers, structure meetings, agree multi-year commitments and steward partners so they renew and expand.
Our process
- 01
Proposition design
A tiered partnership menu with clear value exchange, social impact and reporting commitments.
- 02
Pipeline & prospect research
Sector-mapped target list with named contacts and intelligence on each business.
- 03
Outreach, pitch & negotiation
Templates, scripts and live support through cultivation and deal close.
- 04
Stewardship & renewal
Reporting calendars, account plans and renewal strategy for each live partner.
Benefits
- Higher-value, multi-year corporate commitments
- A repeatable proposition and pipeline you can grow
- Clearer ROI narrative for corporate partners
- Reduced reliance on one or two anchor corporate relationships
What you can expect from us
- A practical partnership menu suited to your sector and capacity.
- A researched pipeline of named prospects, not generic lists.
- Live coaching through pitches and contract conversations.
- Clear stewardship frameworks so partnerships renew and grow.
Frequently asked questions
- How long until we sign a first corporate partner?
- From a standing start, 4–9 months is realistic for a meaningful first multi-year partnership. Quicker wins on smaller sponsorships often happen sooner.
- Do we need a dedicated corporate fundraiser?
- Not initially. Many clients begin with our embedded support, then hire when the pipeline justifies it.
- Will you make the outreach calls?
- We support and coach; the relationship is yours to own. We can sit in on calls and pitches as appropriate.
Sub-services within Corporate Fundraising
Corporate Partnerships
Long-term, mutually valuable partnerships with businesses — designed and delivered.
Sponsorship Strategy
Sponsorship propositions that businesses say yes to — and renew.
CSR & ESG Alignment
Position your work where corporate CSR, ESG and social value budgets are actually being spent.